20 Yrs in Comms.

A seasoned professional with two decades of experience.

5 Global Agencies

Partnered with top industry names: Saatchi & Saatchi, DDB, J. Walter Thompson, Leo Burnett, and FP7 McCann.

6 Key Strengths

Exceptional skills in team leadership, art direction, branding, bilingual copywriting, and concept development, paired with a rare ability to think in both Arabic and English, switching cultural logic, rhythm, and nuance instantly. Proven across tourism, aviation, telecom, automotive, banking, real estate, and FMCG.

36+ Trophies

Recipient of over 36 creative awards from prestigious festivals: Cannes Lions, D&AD, New York Festivals, LIA, CLIO, MENA EFFIES, LORIES, Dubai LYNX, THE DRUM, ADC, CRESTA, ATHAR, GERETY and MAD STARS.

60+ Brands

Led creative projects for over 50 major brands, including Diriyah Foundation, Diriyah Season, SAUDIA Airlines, AlUla, Riyadh Air, Aramco, Ithra, Heinz, Mirinda, 7Up, Sting, McDonald’s, TAWAL, Zain Telecom, STC, VW, Volvo, Mercedes-Benz, QNB, SAGIA and many more.

35+ Brand Creation

Directly contributed to the creation of 35+ brands, including TDHC, Iskan Bank, Al Hallab DXB, Supy, TAWAL, La Fuente De San Miguel, J2, EasyBuyAfrica.com, Bloomsberry, George Chakra Maison de Mode, and many more.

3 Languages

Arabic (native), English (fluent), Russian (beginner: Draft mode - not final to export).

2 Nationalities

Syrian heart, Russian edge, same creative brain.

1 Degree

Bachelor’s degree in Fine Arts with honors, specializing in Visual Communication Art.

1 Bike

My Indian Scout Bobber where I reset my head, sharpen my instincts, and come back to ideas with more torque. Long rides, loud thoughts, sharper campaigns.