Diriyah Season x TikTok

Diriyah Season set out to make heritage feel as electrifying as any modern festival, on a tighter budget and timeline. We answered with a new media move: OOP (Out Of Phone).

Through a world-first TikTok x CapCut collaboration and 1,300 bespoke social posts, we empowered everyday visitors to create content then pushed it beyond the app, broadcasting their TikToks across 300 digital billboards in Riyadh.

OOP turned cultural curiosity into city-scale visibility, where people didn’t just watch Diriyah Season, they became it.