Saudia - Time Flies With Beyond

The all-New In-Flight Entertainment System

Saudia’s new in-flight entertainment system, BEYOND, was built to make the journey feel lighter, smoother, and genuinely personal. Our launch idea was simple: when you’re truly entertained, time flies.

So instead of “selling features,” we let the experience do the talking, showcasing an interface that’s effortless to navigate and surprisingly complete: from selecting meals and exploring a refreshed library of movies and music, to practical in-flight essentials like Do Not Disturb, prayer times, shopping, and a personalized login that recognizes frequent flyers and remembers them.

To mirror that same clarity and ease in our storytelling, we partnered with the ultimate symbol of simple, universal communication, Khaby Lame, turning every moment into a wordless proof that with BEYOND, flying feels quicker… because everything just works.